About Us

Where it all started

Dani is the creative brain and founder behind She Follows Floral Design (SFFD).

Leaving her 9-5 office job Dani’s creative spark was ignited when she found flowers, or much rather, came back to flowers. For Dani a love for flowers had always been there. As a young girl she would draw, paint and even pick flowers from neighbour’s gardens and sell them back to them – the sincerest form of flattery.

Taking the leap away from the daily grind, Dani gained freelancing work with an incredible florist who specialises in weddings. Taking her passion for all things flowers to the next level, Dani was accepted into the reputable School of Floristry, Pearsons. Transitioning from her comfort zone of Goulburn and moving to Bondi Dani learned valuable skills in everything flowers, business and big city skills. After studying and gaining employment with Pearsons as a florist, Dani knew that her creativity would be put to greater use in a regional setting. So a love for her humble country community, as well as, family and friends enticed her back to Goulburn, NSW.

“Every detail is important and so to is having fun along the way. I have an obsession with natives – The South African King Protea being my favourite! I love to be a little quirky, a little outrageous and think outside of the box. I’m versatile and always up for a challenge!”

Taking her second leap – SFFD was created with the help and support of great family and friends. Dani is now pursuing and wholeheartedly committed to providing floral arrangements for weddings, events and all memorable occasions. Her passion to bring all floral visions to life drives her to create flawless beauty and to make every occasion as special as it should be.

If you want a florist you can trust, and someone who you can have fun with along the way, get in touch with us today. We can’t wait to help make your floral dreams a reality!

Dani xx